Brand Tropicalization
"Tropicalize" means to customized a brand to a country and culture standards. At Pcc Brand we start by researching the product category, its competitors and the universal and local feelings, desires and emotions triggered by the product.
Advertising & Design
For more than 3 decades we have created memorable campaigns that created preference and loyalty for our client's brands. In our early years we competed and won many creative awards, today, we only compete on what is relevant for our brands, efficiency. we have been finalist and winners of the EFFIE® Award.
Brand & Customer Profiling
Finding the right group of customers for your brand is our job. At Pcc Brand we work with a "consumer centric" method based on pshycographic and socioeconomical analysis to determine high success target groups and communication vehicles.
Online
Almost 40 million Mexicans navigate the web every day, they gather information, make decisions and share they thoughts abot products and services on line. At Pcc Brand we know hot to make your brand interact and and become a favorite of the mexican market.
Integrated Communication
Nowadays no media is able to claim full atention from their audience. In Mexico we need to combine On and Off line media with promotion, PR and in store presence to be able to reach your brand goals.
Brand Commercialization
We can help you find a distributor, obtain a meeting with a store buyer and establish a commercial presence in Mexico.
Keeping the brand essence, creating for the mexican consumer.
